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The AI peer group
for business owners.

A private network of business owners going through AI transformation together. Get matched with ~10 vetted, non-competing business leaders, then bring your hardest AI challenge each month, and leave with benchmarks and a clear plan of action.

Apply for a founding seat See how a circle works

Built for owners, vetted and matched.

Owners, not tech people · By application

For the owners who keep the economy running: profitable firms with good teams, and no time to sort the AI hype from what works.

We read every application and speak to every owner. Then we build each circle on purpose.

Accountancy firmsLaw firmsRecruitment agenciesEstate agentsDental groupsHome servicesHVAC and tradesBoutique consultanciesInsurance brokersFinancial plannersArchitectsVeterinary practicesProperty managementLogisticsCare providersAnd more
2M–50Mannual turnover, in £, € or $
10–250people on the team
The decision-makerfounder, owner, CEO, MD, partner or chair

For you if

  • You own or run an established, profitable business
  • You sign off spend, tools and how the team works
  • You want to see what peers are doing before you commit
  • You want to see how you compare with the group's average and its best performers, never ranked by name

Not for you if

  • You're joining to sell: vendors, agencies, implementers
  • You're pre-revenue, or AI is your product
  • You want a course to watch, not a room of peers
  • You can't make most monthly sessions

Full membership criteria →

Sound familiar?

Tick the ones that are true for you
Why a circle

AI is changing how every business works. You don't have to figure it out alone.

  1. AI-curious
  2. Experimenting
  3. Embedding
  4. Compounding

New tools every week, mixed advice, no clear answers. A circle turns the confusion into a plan, alongside owners making the same change.

Why owners join.

The first questions owners ask about AI

“Before we decide anything, show us what our peers are doing.”

The question owners ask us first
  1. 01

    What are peers actually doing?

    Where firms like yours really are with AI, not where vendors say they are.

  2. 02

    Which use cases are worth it?

    The jobs other owners have handed to AI, sector by sector.

  3. 03

    How did they make it stick?

    The tools, the rollout and how they got the team on board.

  4. 04

    What results are they seeing?

    What it costs, the hours it saves and what changed in the numbers.

  5. 05

    What went wrong?

    Lessons from the trenches, so you skip the expensive mistakes.

Three monthly rituals.

The Benchmarking · The AI P&L · The Exchange

Share, compare, learn, apply. Then watch it compound.

01 Ritual 01

The Benchmarking

Where you stand, against firms like yours.

Every session opens with the numbers: your AI spend, adoption and hours saved against similar firms. Each quarter you get a full report and a one-to-one to plan the next 90 days.

Your firm vs similar firmsIllustrative
Team using AI weekly
35%Median 52%
Hours saved per person, per week
1.5Median 2.3
Paid AI seats actually used
82%Median 68%
YouMedian of similar firms
58your Compounding Score
51median of similar firms
72top quarter
02 Ritual 02

The AI P&L

What you pay, and what you get back.

Each month, every owner puts their AI tools on the table: what they cost, who uses them and the hours they save. The group helps you decide what to keep, cut or copy.

  • Share your tools, costs and hours saved
  • The group says keep, cut or copy
  • Stays in the room
Owner 07 · this monthIllustrative
Copy that2
ChatGPT Team, 12 seatsQuotes, emails, job notes
£2,880 / yr9 hrs / wk
Meeting notetakerClient calls, site visits
£1,440 / yr4 hrs / wk
Overpaying1
Proposal software, AI add-onUsed by two people
£6,000 / yr2 hrs / wk
Killed1
AI phone receptionistBroke on rebookings
£3,600 / yr0 hrs
15 hrsa week back across the team
£6,000flagged as overpaying
£3,600cancelled this month
03 Ritual 03

The Exchange

Learn from other sectors.

Owners bring what worked, and what didn't, in their own business. You leave with one change to try and report back on it the next month.

  • Real examples from other owners
  • One change each, checked next month
  • Stuck? Take the hot seat
Borrowed this monthIllustrative
Dental group→Vet practiceRecall reminders drafted from the booking system
HVAC→Home servicesQuotes written from the engineer's voice note
Law firm→AccountancyEngagement letters drafted from the first call
Before you leave · one commitment each
  • Cancel the unused proposal add-on
  • Notetaker on every client call
  • Quote drafts from voice notes
  • One AI champion per team
Inside a session →

Beyond the monthly session.

More for members, and their teams
NameTypeWhat it isAccess

The Masterclass

Learn

Core business skills rebuilt for AI, taught live by operators. One theme a quarter, recorded for members.

For members

AI enablement

Team

Training your people on their own work, with role-based playbooks.

For members

AI governance for executives

Govern

Plain-English briefings on AI risk, policy, client data and regulation.

For members

AI tool and provider vetting

Vetting

Independent checks on tools and providers, based on what members actually use.

For members

Team hackathons and innovation programmes

Challenge

Your staff building on a real brief from your business. No coding needed.

On request
Membership and pricing →

What you leave with.

Where you start, and where a year in a circle gets you
You arrive withYou leave with
01StrategyA long list of AI ideasA 90-day plan, checked against your benchmarks every quarter
02ImplementationPilots that quietly fizzle outWorkflows that have already stuck in businesses like yours
03Responsible AIStaff using whatever tools they likeA clear policy, data rules and answers for clients, insurers and regulators
04SpendSubscriptions nobody can defendAn AI P&L where every line earns its keep
05TeamA few keen people, everyone else waitingA team that uses AI in its actual work, every week
06PeersWorking it all out on your own10–15 owners on your side, through the same change
Independent, always

We have nothing to sell you.

No software resale, no builds, no referral fees. Tool and provider agnostic, so the advice is only about what works for you.

How a circle works.

Small, matched, online
An example circleIllustrative
10–15owners per circle
  • YouAccountancyLondon
  • LFLaw firmWashington DC
  • DGDental groupDublin
  • HVHVACNew York
  • RCRecruitmentAmsterdam
  • EAEstate agencyBoston
  • ARArchitectsBerlin
  • COConsultancyParis

Matched on size, AI maturity and focus. No competitors.

All year

The same matched group

10–15 owners at a similar size and stage, none competing.

Every circle

A host, not a lecturer

Part facilitator, part coach. Keeps the room honest, on time and following up.

Monthly

One online session

About three hours, in working hours. The three rituals.

Quarterly

Benchmarks and a review

Where you stand, and a one-to-one to plan what's next.

Weekly

An hour or two

On your monthly commitment, with the members' channel for help.

Why it works

Owner peer groups aren't new. Using them for AI is.

Read AI case studies on the blog ↗

07 · The ones owners ask first

Questions, answered straight.

All questions →

Do I have to share real numbers?

Not on day one. You can listen first, then share in ranges rather than exact figures, and add detail when you're ready. Everyone signs the same confidentiality terms, nobody in your circle competes with you, and anything used in benchmarks is anonymised first.

I'm not technical. Is that a problem?

No. Most members won't be. The circle is about decisions an owner makes: what to buy, what to stop, what to try next and who owns it.

How much time does it take?

One online session a month, a quarterly strategy review, and whatever time your monthly commitment takes. Plan on an hour or two a week between sessions.

How is this different from a course or a consultant?

A course teaches you once and a consultant usually has something to sell. A circle runs all year, with peers who've already tried what you're about to try, benchmarks to show where you stand, and independent advice with nothing to sell you.

How a circle works→ Membership criteria→ Questions owners ask→