How to join, what happens each month, and what you leave with.
| Line | Spend / yr | Hrs / wk | The room says |
|---|---|---|---|
| ChatGPT Team, 12 seatsQuotes, emails, job notes | £2,880 | 9 | Copy that |
| Meeting notetakerClient calls, site visits | £1,440 | 4 | Copy that |
| Proposal software, AI add-onUsed by two people | £6,000 | 2 | Overpaying |
| AI phone receptionistBroke on rebookings | £3,600 | 0 | Killed |
A short form: your sector, size, team and where you are with AI.
We check the fit and the seat rule, and answer your questions.
Matched on size, AI maturity and focus. We set your baseline with you.
Sign the confidentiality terms and meet your circle at your first session.
Every member is placed by hand, on four things.
Turnover and team in the same band, so the problems are ones you'll recognise.
Matched on AI maturity, so nobody is left behind or held back.
A common goal for the year: growth, margin or getting the team on board.
One seat per sector per region. You never share numbers with a rival.
Each owner reports back on last month's commitment.
Where you stand against similar firms, and what's changed since last month.
Owners share their numbers. The room gives a verdict on each line.
Members show what's working. Then one owner takes the hot seat.
Each owner names one change for next month.
Summary, templates and recordings in the members' area.
Every member fills in the same AI P&L each month. Each quarter we turn it into a benchmark report, strategy intel on what the top performers do differently, and a one-to-one review to plan your next 90 days.
Our own way to measure AI in a business, fairly, whatever its size. Five steps, every quarter.
The same AI P&L from every member, monthly.
Adjusted per head and by size.
Six areas scored 0–100 make your Compounding Score.
Against similar firms: median and top quarter.
Gaps become a 90-day plan, then we re-measure.
| What we measure | How it's worked out |
|---|---|
| AI spend per head | All AI costs ÷ staff |
| Seat utilisation | Seats used ÷ seats bought |
| Hours returned per head | Hours saved a week ÷ staff |
| Adoption rate | Staff using AI weekly |
| Workflows in production | AI workflows live 3+ months |
| Kill rate | Tools cut ÷ tools tried |
| Governance coverage | Policy and data rules in place |
Core business skills rebuilt for AI, taught live by operators. One theme a quarter: operations, sales, people, then finance.
For membersAsk the circle anything between sessions, with an accountability partner from another sector.
For membersTraining your people on their own work, with role-based playbooks.
For membersPlain-English briefings on AI risk, policy, client data and regulation.
For membersIndependent checks on tools and providers, based on what members actually use.
For membersYour staff building on a real brief from your business. No coding needed.
On requestNo software resale, no builds, no referral fees. Tool and provider agnostic.
Every member vetted and matched on size, AI maturity and focus. No competitors.
Every conversation starts from real AI spend and results, benchmarked.
The same group every month, following up on what you said you'd change.
Where you stand, and a plan each quarter.
One a month, with people who'll ask.
Matched owners who know your numbers.